Tuesday, November 14, 2017
GUEST LECTURE AS PART OF MARKETING SKILLS COUNCIL
A REPORT ON GUEST LECTURE AS PART OF MARKETING SKILLS COUNCIL
NARMADA COLLEGE OF MANAGEMENT
Topic: Business to Business Marketing : Relationship Dynamics
SPEAKER: Shri Nitin Choksi, General Manager –Marketing, Bright Bars Ltd., AnkleshwarDATE: 14/10/2017, SATRUDAY, 10:00 TO 11:30 HRS, Conference Hall
Shri Nitin Choksi shared his knowledge and experience of about various issues related to Business to Business Marketing, specifically in the engineering industry. Having a wide and rich experience of more than 25 years in the engineering products marketing field he shared with the students the entire process of organizational buyer behavior and the problems and issues associated with each step.
He discussed all major issues right from how to generate an enquiry, to preparing a proper proposal for the customer, how to understand the needs of the consumer, negotiating properly, and closing the sale.
He also shared his experience of dealing with various types of customers and how he successfully sold the product to them. The essence of business to business marketing and sales was the relationship aspect of the sales process.
B2B is all about relationship marketing. He also shared his experience of GCSR Viva at GTU and gave the students important understanding about the usefulness of GCSR and how students can enrich themselves by working on the report in a proper and rightful manner.
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